Chances are, if you’ve turned on the television late at night and surfed some of the home shopping or infomercial channels, you’ve come across the No-No Hair Removal System. The at-home hair removal system guarantees to be painless and effective in removing all types of unwanted body hair. Manufactured by Radiance, the product can be used at home and claims to free its customers from ongoing—and expensive—shaving, waxing and other hair removal techniques. The product claims to work with all skin types and both light and dark hair and is a comparable cost to three waxing sessions. But how does the No-No Hair Removal System work?
The No-No Hair Removal System claims to reduce up to 94% of body hair when used over the long term. It does this by using a thermodynamic wire to heat hair down to its root, killing the hair at its source and removing it from the surface of the skin. The device is designed to glide smoothly over skin, without tugging or pulling, and is small enough to fit into a pocket. The device is also equipped with easy to read red and green lights that indicate when the product is turned on and working, and when it has been turned off and can be put away.
To convert non-believers and new customers, Radiance offers a free 60-day trial for first time users. The company believes it competitive edge to lie in its guaranteed long-term results, overall painlessness and convenience, and its cost effectiveness—the device is sold for under $500 USD. The device is most effective when used between two and three days each week, as compared to more expensive procedures such as creams, waxing and laser treatments that require more time. The No No Hair Removal System is doctor recommended and received the InStyle Product of the Year Award in 2009.








